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Module · AI Portfolio Allocation Review

Allocate the AI portfolio.

Stop picking AI projects one at a time. In 3 to 4 weeks I classify every AI bet you have across H1 core, H2 adjacent, and H3 transform reach. You walk out with a board-ready roadmap and the language to defend it.

Book 30 minutes with Edwin

A module for execs defending an AI budget. See where it fits in the three-step path.

  • Duration3 to 4 weeksFour working sessions
  • Interviews8 to 12Operators, engineers, sponsors
  • OutputBoard-readyRoadmap, kill list, defense
  • PriceIn writingWithin 48 hours of the call
01 · The framework

Three horizons,measured by reach.

I borrow McKinsey's Three-Horizon model from 1999. It was built for growth portfolios, and it works on AI with one change: I measure the horizons by reach instead of time. AI moves too fast for time windows to hold. How far a bet sits from your current operating model stays put.

Each horizon gets its own protected budget, its own measurement standard, and a named failure mode.

~70%H1 · Core reach
~20%H2 · Adjacent reach
~10%H3 · Transform reach

H1 · About 70% of budget

Defend the core

Workflows your business already runs. Document processing, lead routing, internal copilots. Efficiency plays on existing operations.

Failure mode: pilot purgatory. Wins that never reach production because the innovation team owns them instead of operations.

H2 · About 20% of budget

One step out

New agents on existing problems and new capabilities on the same operating model. Custom multi-agent workflows, AI-native features, vertical models.

Failure mode: stalled handoff. Builds that work in a demo and never connect to the core business.

H3 · About 10% of budget

New operating model

A new operating model, business model, or product line. Org redesign, orchestrated agents replacing whole workflows, AI-first product categories.

Failure mode: frozen bet. Ideas talked about for two years and never funded, because no one will defend them.

02 · What you get

Four artifactsyour CFO can quote.

Each one is built to survive executive scrutiny.

  1. The portfolio map

    Every active bet, paused pilot, and backlogged idea, classified across H1, H2, and H3. Each one tagged with status, owner, and expected payback.

  2. The allocation argument

    Why the current mix is wrong, what to move, and the language to defend it to your board. Every bet gets a baseline before it gets a budget, scored on cost, revenue, time, and risk. Named failure modes per horizon, so you flag your own risks first.

  3. The reach-based roadmap

    What ships at the core this year, what gets seeded one step out, and what gets a discovery budget at the transform horizon. Quarterly milestones, named owners, measurable outcomes.

  4. The kill list

    Pilots to retire, vendors to consolidate, and teams to redirect. The goal is to save more here than the engagement costs.

03 · The engagement

3 to 4 weeks.Four sessions.

Me, your CEO or COO, and one finance partner. Four working sessions plus interviews with 8 to 12 people on your team, timed so the artifact lands in your next board cycle.

Week 1 · Inventory

Map every AI bet in flight

I interview operators, engineers, and executive sponsors, and surface the pilots nobody wants to admit failed.

Week 2 · Classification

Place every bet by reach

Each bet goes on the H1, H2, H3 grid, scored by distance from the core, capital required, strategic fit, and risk. The gaps show up here.

Week 3 · Allocation

Build the roadmap

Reallocate across horizons, draw up the kill list, and stress-test the result against the named failure modes.

Week 4 · Board package

Package the defense

An executive deck or memo. I walk your team through the defense and hand over the artifact your CFO will quote in next quarter's planning.

04 · The outcome

Week 4, thensix months out.

Week 4

  • A portfolio map that survives executive scrutiny.
  • Named failure modes per horizon, so you can audit yourself every quarter.
  • A kill list with dollar values on it.
  • Language to defend AI spend that goes past "AI is important."

Six months →

  • Spend holds flat or drops while throughput goes up.
  • Pilot purgatory shrinks because H1 ownership moves from innovation to operations.
  • H2 builds ship because the handoff paths were named upfront.
  • H3 gets real money because the budget was set aside for it.
05 · Where it fits

A module.Beside the path.

My main path is three steps: the plan, the build, and keep me on. The Portfolio Review sits beside it for an exec who has to defend an AI budget. It usually follows the plan, once the workflow map shows what is in flight and the board wants an allocation. When the question on the table is where the budget goes, it can replace the plan. Either way, the next step is the build.

  1. 01

    The plan: AI Program Diagnostic

    Two weeks. The workflow map, the 90-day sequence, and the kill list.

    Where the main path starts. Credited in full toward the build or a retainer within 30 days.

    $2,5002 weeks
  2. +

    AI Portfolio Allocation Review

    This page. Every AI bet classified by reach, with a board-ready roadmap.

    Usually follows the plan. For a budget question, it can replace it.

    3 to 4 wksPriced in writing
  3. 02

    The build: Scoped AI Build

    The H1 wins, shipped into the stack your team already runs.

    From $7,500 a workflow, two-workflow minimum.

    From $15kPer build
  4. 03

    Keep me on, monthly

    AI System Continuity keeps it running. The Fractional retainer owns the program and the next builds.

    Fractional is 1 to 3 days a week, 6-month minimum.

    From $12kA month, Fractional
06 · The guarantee

Complete by week 4or you get it back.

You can check this guarantee by reading the review. There is no savings estimate to argue about, only whether every bet carries the four things your board needs to decide on it.

Full refund

Every bet, four fields

By the end of week 4 you get the review. Every AI bet in it has a named owner, its current spend from your own invoices, a horizon, and a call: fund, hold, or kill. If the readout does not happen by the end of week 4, or any bet is missing any of the four, you get the fee back. Assumes you give me the invoices and contracts on the kickoff list.

Exit

14-day mutual exit

Either party can end the review inside the first 14 days. Days worked are billed at the agreed day rate, with no further commitment.

07 · FAQ

Questions.

What is an AI Portfolio Allocation Review?

A 3 to 4 week module that classifies every active AI bet, every paused pilot, and every backlogged idea across three horizons: H1 Core (about 70% of budget), H2 Adjacent (about 20%), and H3 Transform (about 10%). It adapts McKinsey's 1999 Three-Horizon growth model. You get a board-ready roadmap with named failure modes per horizon and the language to defend the budget.

How is the review priced?

It runs 3 to 4 weeks and is scoped against the number of active AI bets and the number of stakeholders involved. I price it in writing within 48 hours of the discovery call.

How does this fit with the AI Program Diagnostic?

The plan is where the main path starts. The review usually follows it, when the workflow map has shown what is in flight and the board wants an allocation. For an exec whose question is where the AI budget goes, it can stand in for the plan. Either way, the next step is the build.

Why measure horizons by reach instead of time?

AI moves too fast for time windows to hold. A 12-month roadmap is stale by month four. Reach, meaning how far the bet sits from your current operating model, stays anchored across model changes. H1 Core is the work your business already runs. H2 Adjacent is one step out. H3 Transform is a new operating model.

We don't have many AI bets in flight. Is this for us?

Yes, especially. The review is worth more before the portfolio gets messy. Setting allocation rules is easier than unwinding bad ones.

How is this different from a generic AI strategy consultant?

Generic AI strategy ends in a deck. This ends in an allocation defense your CFO will sign off on, and I write the language for the board memo.

Do you build anything in this engagement?

No. This is the portfolio review. Shipping the H1 wins is the Scoped AI Build, priced per workflow. The review tells you which ones to ship.

What if our team disagrees on horizons?

Good. That is the engagement. The framework forces the disagreement into the open so it stops stalling the portfolio.

How many clients do you take?

Three diagnostics at a time. Builds and retainers are capped at four client commitments at a time.

How do you measure ROI on an AI bet?

Per workflow, against a baseline taken before anything is built. If you cannot say you were at X and now you are at 3X, the project failed. The math is the full cost of running the workflow, tooling plus the human review it still needs, against what it costs a person to do the work today, then the breakeven point. Measure business outcomes, not AI usage. A UK government trial put Copilot in 1,000 hands and found 1.14 actions per user per day with no solid productivity evidence, while 72% of users said they were satisfied. Usage felt good and the numbers did not move.

GAT.

Defend the AI budget with the math.

30 minVirtual call

Tell me what the board is asking. I will tell you whether you need the review, the plan, or both.

Book 30 minutes with Edwin

Not ready to talk? Score your AI program first. Twelve questions, about four minutes, scored breakdown by email.