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Plan first.Then build.

Every engagement starts with the AI Program Diagnostic. It buys the plan, in two weeks, for $2,500. The build and the monthly options come after, and you decide on them once you have seen the plan.

Book 30 minutes with Edwin

Next diagnostic opening October 6. Three run at a time.

  • Step 01 · The plan$2,500Two weeks, flat
  • Step 02 · The buildFrom $15kPriced per workflow
  • Step 03 · Keep me onMonthlyTwo doors, both optional
  • Credit$2,500 offStep 02 or 03, within 30 days
01 · Why a plan first

The time is inthe handoffs.

Asana's Anatomy of Work research puts about 60% of a knowledge worker's week into coordination. That is where AI programs stall. A model gets dropped onto one step of a workflow, the step gets faster, and the waiting around it stays exactly where it was.

So I map the workflow before anyone builds. I measure the baseline, name an owner, and pick the build type for each line: plain code where a rule does the job, an agent where it takes judgment, human review where a mistake costs more than the time saved. Then we build against that plan and measure the result against that baseline.

02 · The path

Three steps.In this order.

GAT.
Step
01
$2,5002 weeks
The plan only

The plan Diagnostic

I map the workflows your AI work touches, from your system data and interviews with the people who run them. You get a 90-day sequence ranked by the handoffs each line removes, a kill list, and a readout. See the diagnostic.

GAT.
Step
02
From $15kPriced per
workflow

The build Scoped AI Build

The first lines of the plan, shipped into the stack your team already runs. No migrations. Agents start by recommending and earn more autonomy only when the evals prove it. See the build.

GAT.
Step
03
MonthlyTwo doors
Both optional

Keep me on Or hand it off

Your team takes what shipped. If you want me to stay, there are two doors: System Continuity keeps it running, and the Fractional retainer keeps building. Compare the two.

03 · Price and terms

What it costs.In writing.

  1. 01

    AI Program Diagnostic

    The plan. A workflow map, a 90-day sequence with an owner, a baseline, and a build type on every line, a kill list, and a 60-minute readout.

    Two weeks. Paid before kickoff. The readout lands on day 10 with every line complete, or you get the $2,500 back.

    $2,500Flat
  2. 02

    Scoped AI Build

    The first lines of the plan, shipped into your stack and measured against the plan's baseline.

    From $7,500 a workflow, two-workflow minimum. Price fixed in writing at the readout. Typically 60 to 90 days. 50% at signing, 50% on acceptance.

    From $15kTwo workflows
  3. 03

    AI System Continuity

    Keep what shipped running. Eval monitoring, prompt triage, vendor escalations, and one small scope addition a month.

    2 to 3 days a month. 3-month minimum. No published number. I price it in writing within 48 hours of the call.

    In writingWithin 48 hours
  4. 03

    Fractional Head of AI Transformation

    Own the program and ship the next builds, until your team or a full-time hire can take it.

    1 to 3 days a week. 6-month minimum, quarterly renewal after. 14-day mutual exit from day one.

    From $12kA month

Before you askThe $2,500 diagnostic fee comes off the build or either retainer if you move within 30 days of the readout. Three diagnostics run at a time. Builds and retainers are capped at four client commitments at a time. I do not bill hourly and I do not take vendor referral fees.

04 · Keep me on

Two doors.Pick by what is left.

Once the build ships, your team runs it. If you want me to stay, the choice comes down to one thing: whether the work is done and needs watching, or whether there is more to build and nobody to own it. The $2,500 credit applies to either.

Door A · The work is done

AI System Continuity

I keep what shipped running. Evals re-run against the baseline every month, prompts that break get fixed, vendor issues come to me instead of your engineers, and one small scope addition fits each month.

In writing2 to 3 days a month · 3-month minimum

Door B · There is more to build

Fractional Head of AI Transformation

I own the AI program and ship the next builds. Owners, sequencing, vendor calls, the kill list, and the hiring of whoever takes the program from me.

From $12,000A month · one day a week, up to three
05 · Also available

Two modules.Off the main path.

These answer narrower questions. They run on their own or inside a retainer, and I usually point people to the diagnostic first, because the plan tells you whether you need either one.

Module · 3 to 4 weeks

AI Portfolio Allocation Review

For the executive defending AI budget and picking the next allocation. Every AI bet sorted by when it pays back, with a roadmap you can take into the board meeting.

Read the module

Module · 4 to 8 weeks

AI Workforce Training

For teams where a few people use AI daily and everyone else has stalled. Separate tracks for executives, for the people building, and for the wider team.

Read the module
06 · FAQ

Questions.

Where do I start?

With the AI Program Diagnostic. Every engagement does. It costs $2,500 flat, takes two weeks, and buys the plan. The build and the monthly options get priced after you have seen the plan, and you decide on them then.

How much does it cost?

The AI Program Diagnostic is $2,500 flat, paid before kickoff. Builds are priced per workflow shipped, from $7,500 a workflow with a two-workflow minimum, so builds start at $15,000. The build price is fixed in writing at the readout. The Fractional retainer starts at $12,000 a month for one day a week. AI System Continuity has no published price. I write it down within 48 hours of the call. I do not bill hourly and I do not take vendor referral fees.

What does the $2,500 credit apply to?

The build or either retainer. Move to any of them within 30 days of the readout and the whole $2,500 comes off it. If you build, the plan cost you nothing.

How is System Continuity different from the Fractional retainer?

Continuity keeps what shipped running: 2 to 3 days a month on eval monitoring, prompt triage, vendor escalations, and one small scope addition. Fractional owns the program and ships the next builds: from $12,000 a month for one day a week, up to three days. Pick Continuity when the work is done and needs watching. Pick Fractional when there is more to build and nobody to own it.

How is this different from a strategy firm or an automation shop?

Strategy firms draw the map and cannot ship against it. Automation shops ship without drawing it. I do both. The plan is built from your system data and interviews with the people who do the work, and every build is measured against the baseline in that plan.

Who is this for?

Companies of roughly 20 to 200 people where you own the AI decision, you have tried at least one AI use case, and nobody is running the program. I work remotely with US companies.

What is your capacity?

Three diagnostics at a time. Builds and retainers are capped at four client commitments at a time. When the slots are full, I say so and booking closes until one opens. The next diagnostic opening is October 6.

GAT.

Tell me what is stuck. I'll tell you if I can fix it.

30 minVirtual call

If there is a fit, the next step is the diagnostic. If there is not, you leave with a sharper read on your next move.

Book 30 minutes with Edwin

Not ready to talk? Score your AI program first. Twelve questions, about four minutes, scored breakdown by email.